ATOYEBI Samuel is a man with blessed insight; he is a statistician of high Pedigree and personal effectiveness coach. He was born on the 1st of April, 1982, in Nigeria. He hails from Okuku in Odo-on Local Government of Osun state, Nigeria.

He serves as a Statistical Consultant at DSK Statistical Consult Ltd., a research and statistical consulting firm aimed at using the art and science of statistics to add value to research and proffer demonstrable solution(s) to problems.

Beyond his corporate reach, he is a transformational speaker; he also leverages the Internet to coach people on how to be a better person to get better results in life. As a personal effectiveness coach, he is known to help individuals enhance their personal and professional lives by improving their skills, mindset, and strategies. He typically focuses on various areas of personal growth, such as improving time management, goal setting, communication skills, self-confidence, stress management, and overall productivity. While he touches upon emotional well-being and mindset, his primary focus is on empowering individuals to take action, set and achieve goals, and develop skills and habits that lead to personal and professional success.

ATOYEBI Samuel, fondly called Hon. Psalm, hosts Matters That Matter, a weekly broadcast that is aimed at building and empowering a generation of exemplary effective people who would be committed to developing themselves and seek to continue to improve themselves spiritually, mentally, and emotionally as they attain personal and professional excellence. He has the God-given mandate to inspire people to be the best God created them to be. 

He graduated from Ladoke Akintola University of Technology (LAUTECH) with a Bachelor of Technology Degree in Statistics, as well as a master’s degree in Statistics at Olabisi Onabanjo University (OOU).

He studied Advanced Predictive Analytics at the Indian Institute of Management Bangalore, studied Business and Data Analysis at Fullbridge, studied Data Science and Machine Learning Essentials at Microsoft, and studied Introduction to Marketing at the University of British Columbia.

He is the author of the book “MATTERS THAT MATTER: The Inspiration to global relevance”. In this inspirational work, he emphasizes that achieving significance in life requires deliberate effort and the grace of God. The book delves into essential topics and offers practical guidance that enables readers to embrace their God-given purpose and become influential forces on a global scale, aligning with their divine design.

This transformative book serves as a catalyst for global relevance, urging readers to:

  1. Develop a clear sense of purpose and direction.
  2. Empower themselves to fulfil God’s plan for their lives.
  3. Rekindle their dreams, aspirations, and vision.
  4. Overcome the fear of failure.
  5. Recognize the inherent value of their lives in the world.
  6. Break free from limiting beliefs that hinder progress.
  7. Identify new opportunities for personal growth and acquire new skills.

Structured in a reader-friendly format, MATTERS THAT MATTER allows readers to start reading from any point and still receive impactful, encouraging, inspiring, empowering, and transformative insights. The book promises to elevate the soul and uplift the spirit of its readers. An electronic copy of the book is available for free download, further extending its accessibility.

Samuel Atoyebi has been recognized and honoured for his outstanding contributions throughout his journey. Some of his notable awards include:

  1. Best Departmental Representative in Ladoke Akintola University of Technology in 2005.
  2. Inspirational Leader (Statistics ’10 Meritorious Award) in 2010.
  3. Live Membership (Pure and Applied Science Students’ Association Honorary Award) in 2011.
  4. Most Influential (Statistics ’10 Special Award) in 2010.
  5. Fellow PASSA Judicial Commissioner in 2010.
  6. Most Creative (Statistics ’10 Honorary Award) in 2010.
  7. Best Politician (Statistics ’10 Meritorious Award) in 2010, among others.

His dedication to inspiring others to reach their full potential and live purposeful life continues to be celebrated and recognized. He is happily Married to his immensely gifted wife, Oluwatoyin, and they are blessed with a son, President and a daughter, Queen.